Wholesale Cosmetics

A Profitable 2009 Focus on Building your INCOME not Business Fundamentals.
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The Importance of Income If you had money to invest in a stock would you invest in a stock that had no income Even if it had a great management team stellar marketing team solid sales team and incredible systems in place you wouldnt invest in it if it didnt have income.

Some people may not know how to build a great business. Perhaps they cant structure solid business models. These same people may know how to build online income well. We shouldnt minimize the value of that.

The late Mary Kay started by buying wholesale cosmetics. She then turned around and sold those cosmetics to women. She turned it into a business. Mary Kay was worth over one billion dollars at the time of her death.

Colonel Sanders had to close his original restaurant because the state was building an interstate that ran through it. The government gave him a small check as a result. Colonel Sanders didnt just sit still. He took his chicken recipe to restaurants all over the country. After over 1000 rejections he finally found a partner and Kentucky Fried Chicken was formed. He wanted to generate income from that chicken recipe and it became a massively successful business.

Think about eBay. There are thousands of people that started selling things on eBay just to make some extra money. Many individuals started selling there as a parttime gig and did so well that they were able to turn it into a solid business. And today many people support themselves that way.

Business and Income Go HandinHand Im not saying that you shouldnt build a business its just we can get distracted by the smaller tasks involved in the process. You need to also focus on generating income; if you have income your business is viable. Think about the dotcom boom and bust. Just about all those companies had business plans. Essentially all of them had management teams marketing teams sales teams and systems in place. There were billions of dollars in venture capital money invested in the companies. Even so just about all those businesses went under.

Webvan couldnt make any money delivering groceries to peoples doorsteps. Likewise the original pets.com and furniture.com couldnt generate income. Many of these companies received venture capital money. They had great business structures but they didnt have income. Without income streams these companies completely disappeared.

Dont get me wrong; you need to build a business. Income generation is just so critical; if you are skilled in that area youll have a much easier path to success. If you know how to make money and get that income stream in place you can then hire someone to turn that income into an actual business.

Dont get buried under the idea that you must have certain things in place before you can start making money.

In most cases if you can generate the income you have a great opportunity to turn that into a business. Its not true 100% of the time. There may be instances where that income stream doesnt have what it takes to make a solid business; however most of the time you can make a business if you have income generation.

Get to Making Money When youre building a business its easy to get swamped and not have results. You can do all these monotonous tasks but not generate any money. Youre constantly in motion and you are exhausted but you dont have monetary results.

Just get to it. Simply get to the making money part. Think about Apple. The iPod wasnt a business when it started. It was supposed to be a new income stream for Apple. Instead it turned into an entire business of its own simply because it became so huge.

Give it a try. Pursue some kind of income generation. Dont get bogged down with building your business. Hire someone to help you build the business once you have the income in place.

We all have different talents. Some people just arent that skilled in the businessbuilding area. Others arent terribly skilled in the incomebuilding area. Perhaps you can structure your business but you need to bring in some people to generate income. Conversely you may be excellent at generating income but need help in the businessbuilding arena.

Multiple Paths to Business Success There is no one specific path to business success. We get so caught up in the right and wrong way of doing things. Instead we need to realize that there are multiple paths to success.

Again its important to build a business but not to throw that by the wayside altogether. Your businesss growth is important. Its fine to create cash flow first. Dont postpone income generation.

Essentially you need to both build a business and generate income. The bestperforming companies and stocks are those that have great income and firstrate management. This means they have superior people running and growing the business.

Use Income to Get Building Help If you feel as if youre stuck when it comes to building your business dont feel guilty about pursuing income. Its absolutely fine to chase the dollar initially. You may try many things that do not work. Then suddenly you may strike something that works and youll begin to generate cash flow.

At this point you see that it can turn into something bigger and better. You can then either build it up yourself to turn it into a business or use the income you generated to hire people to build the business. Once you have income streams in place seek out business builders to help you create the structure and longterm plan for your company. You dont have to do it all on your own.

Determine Your Websites Earning Ability Every website has earning ability. Various types of people from all over the world want to generate income from their websites. Youll see that every website has three different things that basically determine its capacity and capability to generate income.

The three things are: 1. Core offering 2. Asset build 3. Equity build

The core offering is what the website has to offer the public. Think about this in terms of your business website. What problems are you solving What solutions are you providing Who is your particular market What is your offerings price point What other offers have you packed into your sales process This is essential; you must have a strong core offering.

Asset build and equity build are all about the ability to grow both the websites assets and equity position. As you work through the document have fun with it.

For many of you it will be a bit of a rude awakening. Youll see all the different ways you can generate income from your website. These are tangible things that you can begin doing immediately to make money.

For some of you it may be a refresher or a reminder. It can give you a little nudge of encouragement